Success Motivation & Community Empowerment

Saturday 25 August 2007

COMMUNITY EMPOWERMENT

Making Neighbourhoods Stronger
by Phil Bartle, PhD

The reasoning behind this methodology: Why Empower Communities?

When we use words, we often convey meanings that we do not intend, or meanings that we do not know we convey. There are emotions and assumptions associated with the words we use.

Take the word "poverty" for example. In the assistance industry (helpers of development), we often see ourselves as soldiers in the so-called war against poverty.

Poverty is what we want to defeat. But what is the opposite of poverty? Wealth. Somehow we do not like to admit we are "soldiers in the war in favour of wealth." Why?

Because while poverty and wealth are technically opposite, there are many assumptions, emotions and hidden values that are attached to both those words, and those are conveyed along with their overt meanings. Somehow it is morally OK to help poor people, but we do not always like to keep in our conscious thoughts that we are helping them to obtain wealth.

The module on income generation is more acceptable when it is named as "income generation" than as "wealth generation" even though "wealth" is a more accurate economic term. (Where the objective is to generate wealth rather than merely transfer money). The term "wealth" comes with hidden emotional baggage that implies it means huge richness.

Poverty is a problem because there are disparities in wealth; some have more than others. If genuine equality were possible (and it is not, you may be happy to learn), then poverty would not be a problem.

Closely associated with "wealth" are "power" and "capacity." Communities (and individuals) that have lots of one, usually have lots of all three, and vice versa (those with low wealth usually have low power and low capacity). So when we want to improve the conditions of people in low income communities, poor communities, marginalized communities, we want them to have more wealth, power, and capacity.

But not too much.

It is nice (we think) to help the poor, but (in our hidden desires) we do not want them to become rich, or at least we do not want them to become as rich as us. We do not want to admit that.

Another of the emotionally laden words we use today is "democracy." We are all in favour of it, apparently.

But are we?

When we look carefully at the meaning of democracy, it turns out that we are not always in favour of it, especially if it means having to give up some of our own relative power (or wealth, or capacity). Many who say they are in favour of democracy are really in favour of a set of institutions that allow people to vote for candidates, putting into power those with the most votes, allowing them to represent the people.

This is "representational democracy." That is almost a contradiction in terms. The meaning of "democracy" is "Power to the people" (demo = people, cracy = power).

The process of voting for representatives takes power away from people and gives it to the vote winners.

When we say we want to empower a community, we mean that we want to democratize it. That does not necessarily mean we want them to have votes to choose their representative (as in the British or American political model).

It means we want the people (not just individuals) as a whole (collectively) to have power. We want to find ways for the community to have more power, wealth and capacity.

The communities most deserving of our assistance, then, are those with the least amount of power, wealth and capacity. And we must be aware of our hidden desires to keep them poor, powerless and incapable just so that we can keep giving them our charity. If we genuinely want to empower them, we must do it in such a way that they become independent of our charity, that they become self reliant, that they can sustain their own development without our help.

Our own desires for wealth and power are normal and natural. We need not be ashamed of them. We must, however, keep in mind that in our desire to help people who are poor and powerless, that we do not do so in ways that, in the long run, keep them poor and powerless -- and dependent upon us.

The training documents on this web site are aimed primarily at the community mobilizer, and emphasize methods and techniques rather than theory or ideology. To effectively use those methods, however, we must be aware of what reasoning lies behind them, what principles apply, and what long term effects they have.

Importantly, we must also constantly examine our own motives and purpose behind what we do.

Getting Stronger through Exercise:

Many times throughout this web site, you are advised to take approaches that can be seen as empowering, rather than those which promote dependency.

We sometimes use the term "charity approach" to name dependency-producing methods of giving help. Charity in itself is not bad, in so much as it is based upon generosity, a value that we strongly support.

What we mean by the "charity approach," however, is a way of helping poor and powerless people that does not help them to become self reliant. Gifts that make the receivers more dependent upon the givers, are not truly generous. They sustain poverty. They keep the givers in a position of giving.

If you give something to a person or group in need, you temporarily alleviate their need. You can be quite sure that when they are in need again, they will come back to where they received their first assistance.

This is not bad; it is human nature, or the nature of survival for any organism.

If you want that person or group to become self reliant, you need to be sure they want something in the first place. Then you must find ways for them to work or to struggle for it, so that when they need it again they will not come begging for it.

If they get something for free, they will know that it was worth (to them) every penny they spent on it.

Several times on this web site, you will see a sports analogy to explain the empowerment method. A coach does not do push ups for the athlete, nor does a coach practice putting the basketball into the hoop for the basketball player.

The person who is to get stronger and more competent has to do the work. Another analogy is found in physiotherapy.

If you hurt yourself and lose the use of your arm, you go to a physiotherapist for help. The physiotherapist may move your arm in the manner you need to move it, but only to show you where it must be exercised.

You need to practice moving it yourself, and that is a painful and uncomfortable process. You need to want to get better. The result is that you get your strength back, and no longer need the services of the physiotherapist.

If the coach does the push ups for the athlete, the athlete does not become stronger. If the physiotherapist does the exercises for the patient, the patient does not become stronger. If the community worker does the work for the community, the community remains dependent, and poverty is sustained. Weakness.

The empowerment approach to community development is one where first you determine that the community wants something (as discovered in a brainstorming session) and then shows the community members how to get it. The process of their getting it is the exercise (struggle) that strengthens them.

Why Choose a Community to Empower?


If the purpose of community mobilization is to increase its power, wealth and capacity, why would you choose to mobilize one community and not another?

The world is not a fair place. There is inequality. There is strife. There is inhumanity towards mankind, by humans. Life is not fair. We need some purpose in life. Trying to set right the wrongs of the world; trying to help poor people to become independent and escape from their poverty, are among such purposes.

Simply trying to become rich ourselves is the main purpose of some people, but it is a very shallow and unfulfilling purpose (the richer that people get, the more wealth they want; there is no satisfaction). There is no evidence, or even hope, that the world will become fair, that poverty will be eliminated. Yet the striving for it is a purpose that has its own rewards.

So we could spend our energy in trying to mobilize and empower a rich or relatively wealthy community, but that has less purpose than trying to help a poor community become stronger. The methods that are explained in this web site can be applied to rich or poor communities.

Choosing to work with a poor community can be a way of putting more purpose in your life. Choosing a community simply because it is the one you were born in is perhaps equally valid, but less purposeful.

The documents on this web site are designed mainly to be applied to low income, poor capacity, poorly empowered communities. Writing them has purpose; no money is earned in putting them here on the internet.

It is an element (regiment? ammunition?) in the war against poverty.

Some people like to quote: "Charity should begin at home." They often say this to justify raising money to give out handouts to poor people in their home communities (which does not end their poverty, as we know). Unfortunately, such people often believe that it should not only start at home; it should also end there. What a short sighted and selfish notion.

The whole world has human beings in it. We are all related. We are one big human family. The people far way in isolated poor communities are our brothers and sisters. If we can help them, we have purpose in life.

If we help them, we should concentrate on helping them to become independent of our charity, able to help themselves in the future. If we have a choice in which community to apply our skills as mobilizers, it is more meaningful (and has greater global effect) to choose the lowest income communities, those with less power and capacity.

Empowerment as a Social Process:

In several places on this site, we point out that poverty is a social problem, and is contrasted with the individual problem of lack of cash or other resources.

We must distinguish between the social level and the individual level, in our analysis, in our observations, and in our interventions. A community is a social organization, and is not an individual. It is far more than a mere collection of individuals.

It is an entity, sometimes described as "superorganic," that transcends the individuals that compose it at any one time. It is easy to see and interact with an individual. A "community," in contrast, is a scientific model, like an atom or a solar system, which can be seen at most only partly at any one time, but cannot be seen as a whole.





Seven blind men in the village were friends and spent their days discussing things about the world. One day the topic of "elephant" came up. None had ever "seen" and elephant, so they asked to be taken to the elephant to find out what it was. One touched the side, another the tail, another the trunk, another the ears, another the legs, and so on. After their tour they got together to discuss what they had "seen."

"Oh, an elephant is just like a wall," said one (who had touched its side). "No, it is like a rope," said another. "You are both wrong," said the third, "it is like a column holding up a roof." "It is like a python carcass," said the fourth. "It is like a chapati (roti)," said the one who had felt its ears. And on and on they argued.

The story is used to illustrate many principles. None of us see it the same way, and it is far more than what any one of us can experience at any one time.


A community does not behave like an individual. We sometimes anthropomorphise a community (think of it and talk about it as if it is a human being) but it is more like a social amoeba than like an individual human.

We can make individuals stronger (physically, psychologically) and we can make communities stronger (capacity, wealth, power); these are not the same. In our work as mobilizers, we must be careful to avoid making predictions and assumptions about communities as if a community is an individual, thinking, human being.

It is easy, but wrong, for us to slip into that kind of thinking.

While you, as a mobilizer, can see individuals, can work with individuals, your target is the community, a social organization, which you can not see in its totality, and with which you must work indirectly. To be successful then, in empowering the community, it is necessary for you to understand the nature of social organizations, of the social level, of society.

It is also necessary for you to know something about the relationship between an individual, or individuals, and community, and society. While this web site tries to minimize theory and ideology, and tries to emphasize practical guidelines, methods and techniques, it encourages you to learn about the science of sociology, the nature of community as a social organization, and sociological perspectives, in order to do your work more effectively.

Remember, however, that sociology can not be very precise and very predictive as, say, is chemistry or astronomy, because the factors that affect social change are too many. It is made more difficult because as social organization, such as a community or an NGO, is a construct, a model, that you can not see directly.

Nevertheless, you need to set yourself a career goal of learning more about the social perspective, and to develop skills in understanding the social elements that are revealed by the indicators you can see, including the behaviour of individuals, social and economic statistics, some events, and demographic data.

To help you in this, there are two modules which identify sixteen elements of empowerment. One is focused mainly on capacity development of an organization (such as an NGO or CBO), and the other is focused mainly on measuring increases (or decreases) in the capacity of a community.

These sixteen elements, many of which also can not be seen except through characteristics of individuals, will help you to carefully and in detail look at the empowerment process as a social process.

Why Participation?

Empowering a community is not something that you can do to that community. Because the process of empowerment, or capacity development, is a social process, it is something that the community itself must undergo. Even members of a community, as individuals, can not develop their community, it is a growth process of the community as a whole, internally, as an organism (super organism or social organism).

Trying to force growth, trying to force social change, is called social engineering, and it does have its effects, but usually effects that are far from what you want.

Our method is to stimulate the community to take action. We often refer to that action as a "project." By doing a project, the community will become more empowered, develop more capacity. The action it takes is its exercise to become stronger.

We noted above that the people must struggle in order to become stronger. The basic method of a community mobilizer is to first determine what the community as a whole wants, then guide it in struggling to achieve it.

An outsider can not decide what the community wants. The community members have to agree on what they all want most. That is the first of several reasons why they need to participate in decision making; that participation is needed first to determine what they want most.

The brainstorm session is one of several techniques taught on this site that helps you to draw out of them their priorities. When done correctly it is a process that determines a communal choice, not the choice of a few people, or of a dominant faction.

After that is the decision of strategy, or what path to follow in order to reach the priority goal. Again, there are different ways to choose a strategy, but the more it represents the will of the community members as a whole, the more valid it is.

Their participation is vital for success.

Whatever the project, it will have inputs and outputs. Inputs are the resources put into the project.

An output is an objective when it is realized. While some of the inputs can come from outside donors, including the government, but the community itself, its members should make some sacrifices too.

As well as participation in decision making, we suggest that they also make contributions of resources, as inputs.

Monitoring is an essential, but often overlooked, element of any project. The community should also participate in monitoring the project.

Members should not leave it only to the outsiders -- donors or implementors -- to see if it is going as planned.

In the course of carrying out the project, community members may identify some skills that they lack. These could be in accounting, in reporting, or in technical skills.

If you are able to help them obtain training in such skills, we recommend that the training is participatory also. That people learn best by "doing" rather than listening to lectures or watching presentations.

Participatory approaches are recommended throughout the empowerment process. Participation contributes to strength.

National Development:

The nineteen fifties and sixties (and later) saw the end of colonial period for many new countries. Hope was high that it would also mean the end of poverty as countries became more self reliant and stronger.

The reality was very different, and discouragement replaced optimism as poverty and the number of poor people grew. There are many historical causes for this, neo colonialism, multi national corporations each stronger and wealthier than whole countries, globalization of corporate culture, lack of sophistication and knowledge by leaders, and on and on.

Everyone has her or his own favourite theories.

In Factors of Poverty, we distinguish between (1) historical causes and (2) factors that contribute to the problem remaining. This has a very practical purpose. We can not go back into history and change events.

We can see current factors, and have some influence, however small, on them. The training on the web site is aimed primarily at the community mobilizer (and her or his manager, planner, programmer and administrator).

In the gender module, we cite the slogan, "Think globally, act locally." This applies here, too.

How can we contribute to a strong, self reliant, independent nation? If that country has strong, self reliant, capable communities, then it will become stronger.

You, as a mobilizer, can not (through your work) directly change the national characteristics of a country, but you can contribute to one or more community becoming stronger. Also, by teaching these methods and techniques to others, you can contribute indirectly to other communities becoming stronger.

You may be able, too, to influence the legislature and ministry directives and regulations in ways that will contribute to an environment that promotes and supports strong self reliant communities. As more communities become stronger, the country benefits.

Joseph Marie de Maistre wrote, "Toute nation a le gouvernement qu'elle merite" (Every country has the government it deserves) Lettres et Opuscules Inedits (vol. I, letter 53), sometimes incorrectly attributed to the second American president, Thomas Jefferson. If you work towards getting the society you want, you will contribute to getting the government you deserve.

National development will not come through wishful thinking or by bar room debate. It comes as a result of hundreds of thousands of small, steady, changes based upon hard work of many people with vision.

You can be among them, and this web site gives you the tools with which to engage in that hard work.

Find the Best and Enhance It:

A positive attitude with optimism and the willingness to keep trying are not mere luxuries in this work. They are necessities.

No person, no community, no society, is perfect. We all make mistakes. If you spend any time and energy on criticizing, you will emphasize the fault you criticize, and hinder its correction.

You will meet people who promise and fail, people who do not carry out their side of an agreement, people who lie and cheat, people who are inept, inefficient and inaccurate, people who are dishonest and misleading. From the time you were born, no one promised you that life would be fair. That is just the way it is.

To succeed at this kind of work, you need a positive attitude, and you need to accept that failures are inevitable, and be willing to, "Keep on keepin' on," even after failures. To get the best out of people, you need to see but not mention their weaknesses and failures, you need to recognize their strengths and achievements, and you need to let them know you expect their best.

Build on strengths, not on weaknesses.

Conclusion:

Why help communities to become stronger? The world will be a better place; poverty will be reduced; working towards this is a meaningful endeavour. What is the empowerment method? Charity (giving things for free) weakens communities.

Communities will become stronger when they decide what they want, and work (exercise) to obtain it. What communities should you choose to assist in becoming more self reliant?

Choose those in most need, the poorest, the ones with least capacity, the ones with the least power. Why is poverty and development not merely applicable to individuals? Poverty is a social problem and requires social solutions.

Development is not possible unless it affects whole communities. Why should community members participate in development?.Without their participation, there would be no development, and any improvements will not be sustained.

Why not work towards national development? As communities become stronger, they contribute to genuine national development. You as a mobilizer can practically work at helping communities become stronger, whereas work with nations directly is less practicable.

What about all the disappointments, dishonest people, and cheating individuals?. A positive approach is a requirement for community work; accept failures and go on beyond them; accept that we all make mistakes so avoid criticism and build on strengths.

Your work is honourable and valuable, even if unsung.

Thursday 16 August 2007

CHARITY WAS NOT A SUSTAINABLE WAY OF ERADICATING POVERTY

The founder of the Grameen Bank Nobel Peace laureate Dr Muhammad Yunus said helping the poor by giving handouts or through any form of charity was not a sustainable way of eradicating poverty. Poverty is not about giving money to the poor, he said.

The more effective way is to harness their entrepreneurial potential by developing ‘social businesses’ that can offer a long-term solution to address poverty and more importantly, the global social and economic imbalance," he said this at the Khazanah Global Lectures.

During the hour-long lecture, Yunus also outlined how he fought poverty, which eventually led to the founding of the Grameen bank, which initiated micro-credit financing schemes. The schemes were replicated all round the world. He said women formed the backbone of the bank but it was never his intention for the bank to become a lender primarily to women.

Women were found to be better managers of funds as they made the most of the resources available to them.

A good example of this was the way they managed the household with whatever money their husbands gave them.

"It was a skill they brought to managing the loans given to them," he said.

Yunus said the bank not only gave out loans but also monitored the impact the loans had on the lives of the borrowers.

He said most of borrowers ensured their children went to schools and in many cases, the children of borrowers began topping the classes they attended.

"We wanted to celebrate this and so we introduced scholarships for talented students. Grameen Bank now gives 30,000 scholarships every year." Yunus said his work in helping the poor had convinced him that poverty could be eradicated."

I believe that we can create a poverty-free world because poverty is not created by poor people. "It has been created and sustained by the economic and social system that we have designed for ourselves, the institutions and concepts that make up that system and the policies that we pursue."

USM Chancellor Tuanku Syed Sirajuddin Syed Putra Syed Jamalullail with Tuanku Fauziah Tengku Abdul Rashid sharing a light moment with Dr Muhammad Yunus (right) and Professor Pierre Steinmetz (left) after USM’s 36th convocation yesterday.

Yunus was conferred the honorary doctorate of economics in conjunction with Universiti Sains Malaysia’s 36th convocation. More story, here

Wednesday 15 August 2007

Microfinance Goes Mobile

Cell phone banking revolutionizes financial services for the poor.

A woman manages a village cell phone
for a Grameen Bank project in rural Bangladesh.
Photo Credit: Flickr

While electronic gadgets once symbolized the stark difference between the world's haves and have-nots, cell phones are starting to bridge that divide. Banks and cell phone companies are taking advantage of new handset technology and the expansion of cell phone use in developing economies to extend financial services to roughly 2 billion people who use cell phones but lack bank accounts.

Access has traditionally been a problem with financial services in developing countries. The Consultative Group to Assist the Poor (CGAP) estimates that 80 percent of people in least developed countries are unbanked.1 The term unbanked refers to people who do not use simple banking services that the developed world takes for granted, such as checking and savings. Barriers to conventional methods of banking include lack of education, illiteracy, high fees, and proximity to banking facilities.

Lack of access to banking services hinders economic development. It gives the poor no option other than the informal, cash economy, leaving them vulnerable to risks and without a means to efficiently save or borrow money. Higher savings rates also make more capital available for investment in development.

Banks are taking advantage of the expansion of cell phone use in developing economies to extend financial services to roughly 2 billion people who use cell phones but lack bank accounts. "What we're finding from the evidence from economists is that actually greater access to financial services improves economic growth," says Jeremy Leach of FinMark Trust, an NGO that promotes financial services for the poor.

Microfinance made headlines as a development success story when Grameen Bank founder Muhammad Yunus won the 2006 Nobel Peace Prize, but extending its reach remains a challenge. The cost of the small transactions involved in microfinance—savings accounts, money transfers, and loans to the poor—has been an obstacle. Cell phones can cut the cost of such transactions, making widespread microfinance more efficient. A CGAP study of financial services for the poor, funded by the Bill and Melinda Gates Foundation, found that cell phone banking was potentially six times cheaper for routine banking transactions.

South Africa is a pioneer in mobile banking. "For many poor South Africans, the system offers a first step into a world that can help them save, send, and receive money. With a few key punches, they can send money to a relative or pay for goods without ever seeing a paper bill—a benefit in a country with a high crime rate," writes Nicole Itano of the Christian Science Monitor.2

Wizzit Bank is revolutionizing banking in South Africa by linking both a debit card and a bank account to a cell phone. Users can make a deposit at a bank or any post office, and the deposits are then credited to an account and confirmed via text message. The cell phone handset can be used to check the balance, transfer money, or pay bills. A debit card tied to the phone is used to make purchases or withdraw cash. The ability to transfer money via cell phone is especially beneficial when compared with other services that charge up to 40 percent commission.

The ability to transfer money via cell phone is especially beneficial when compared with other services that charge up to 40 percent commission. Working out kinks in the technology and creating a more favorable regulatory environment in countries that could most benefit from mobile banking is needed before the practice can take off. Lack of telecom system interoperability is a technical obstruction that helps to explain why mobile banking has not yet exploded in Latin America. Given that technological problems tend to work themselves out over time, the bigger challenge may be regulation. In many countries, laws governing financial institutions have not kept pace with technological advancement. Complicated regulation of payment systems, competition, deposit taking, and telecommunications must adjust to the new technology.

Stephen Mwaura Nduati of Kenya's Central Bank believes that fast-tracking legislation concerning payment systems is needed to make mobile banking a reality. Vodafone Strategy Director Alan Harper sounds a similar note. "There is also an increasing need to ensure that current banking regulations do not undermine or limit this growing potential," he says.3

CGAP, the United Nations Foundation, and The Vodafone Group Foundation recently released the first public findings on how South Africans use mobile phone banking. The study finds that mobile banking can be up to a third cheaper for customers than conventional banking methods, and that people generally trust its security and convenience. A common misconception is that mobile banking has a prohibitively high cost, and some of those surveyed didn't know much about the service at all.

Cell phones have allowed much of the developing world to forgo building an expensive landline infrastructure in rural areas and could now be used to leapfrog traditional banking services. A study by Vodafone suggests that "in a typical developing country, an increase of 10 mobile phones per 100 people will boost GDP growth by 0.6 percentage points."

Notwithstanding the potential of mobile banking to expand financial services to the poor, the proliferation of cell phones has had a positive impact on development. With greater access, a brighter future is calling.

Footnotes
1. Oneworld.net (2007), Mobile Phones Revolutionize African Banking.
2. Christian Science Monitor (2007), Africa's Cellphone Boom Creates a Base for Low-Cost Banking.
3. The Economic Times (2007), Vodafone, Nokia for Mobile Banking in Developing Nations.
Contributed by Kyle Valenti, Global Intern at Policy Innovations. Reprinted with permission from Policy Innovations.

To read another Global Envision article about the influence of cell phones in developing countries, see Mobile Phones to Help Africa's Health Workers Deliver Aid.

Date Posted on Global Envision: August 03, 2007

Sunday 12 August 2007

A Typical Example of "The Unethical Of Truthful Intention"



SUSTAINABLE DEVELOPMENT
Principle 2: The Ethics of Truthful Intention

The ethics of truthful intention is the ethics of nonmanipulation, of the absence of conflict of interest, of the absence of the game of appearances and self-deception. The principle here is that all deliberations about sustainable development must be based on the intention to assure the best for everything and for everyone on the planet, in a manner that is fair and egalitarian, as transparent as possible, and always based on the real intention to make whatever is necessary happen (to effectively fulfill what is agreed to).

Therefore, no deliberation about sustainable development should take place in an environment of pressure (from lobbyists or special interest groups) that leads to problems of conflict of interest and that diverts decision-making processes from the noble and universal purposes inherent to the very concept of sustainability itself.

The premise here is that, in general, we live in an environment of self-deception and the inversion of values, in which we have come to accept as “normal” the game of promises we know will not be fulfilled, of backroom agreements, of hidden agendas behind apparently well-intentioned proposals, etc., all of which affect the sustainability of our evolution. Obviously, in no way is any of this ethical. Even less ethical is to close one’s eyes to this reality and to do nothing about it, turning this game of illusions into a permanent phenomenon.

The premise here is that this entire arrangement is reversible and that this turnaround is absolutely necessary in order to assure that sustainable development becomes an effective reality.


Typical example of "THE UNETHICAL OF TRUTHFUL INTENTION"

Aluminium smelting plant will make Sarawak more industrialised
Posted By Web Master On 8th August 2007 @ 10:00 In Local

KUCHING: Chief Minister Pehin Sri Abdul Taib Mahmud is confident that the development of an aluminium smelting plant in Similajau, Bintulu will enable Sarawak to realise its aim of becoming more industrialised.

METAL FUTURE: Taib witnesses the exchange of documents between Sandeep (left) and Curtis.
Also seen from left are Williams, Groeneveld and Syed Anwar.
Photo by Johnathan Bullet.

Speaking yesterday at the signing of a ‘Heads of Agreement’ between Cahya Mata Sarawak Bhd (CMS) and Rio Tinto Aluminium for a detailed feasibility study on the proposed project, Taib saw the plant as a vital part of the regional corridor of development in the State’s central region. (Read this Articles, click here)

The project is expected to create some 5,000 job opportunities.

Taib expressed a belief that the partnership between the two companies would drive Sarawak’s manpower development to a level of greater sophistication and he assured them that he would give his best support to the project.

“I want to thank Rio Tinto for looking at Similajau as one of the best sites to meet the aluminium demand in the whole of South East Asia. Rio Tinto has the best technology around which we hope to be able to share through CMS,” he said.

In line with CMS’ approaches, he said, Rio Tinto was a very responsible company and its projects included the development of the communities that was working for it and the countries in which they were cited.

He revealed that Second Planning and resource Management Minister Dato Sri Awang Tengah Ali Hassan had visited Rio Tinto’s facilities in Queensland, Australia, and the latter had confirmed the company’s social responsibility. (Read this Articles, click here)



RIO TINTO’S ABYSMAL RECORD

While we can conclude that Alcan itself heavily supplies the arms industry and is invading Africa as it invades Iceland, it is now part of Rio Tinto, the world's largest private mining company, “long criticized for gross human rights violations dating back to its support of apartheid in Southern Africa.”

We will name some of the many cases. Rio Tinto has been known to subject it’s own workers to poisoning in mines, having security guards shooting locals on the spot looking for small amounts of gold in one of it’s mines and having union-members spied upon or fired in its Brazilian gold mines.


Rio Tinto has been involved with mercenary scandals. The Papua New Guinean (PNG) Government, in joint venture with Rio Tinto, hired private mercenary companies Sandline International, a London-based private military company, composed primarily of former British and South African special forces soldiers, which had been involved in the civil wars in Angola and Sierra Leone and were now paid to fight the population of Bougainville, an island near PNG. The mine had been closed by the people of the island because of the disastrous ecological effects .Citizens of Bougainville have filed a class action lawsuit in the United States against Rio Tinto arising from the environmental damage caused by the mine and war crimes occurring during the civil war years. In August 2006, the United States Court of Appeals for the Ninth Circuit rejected Rio Tinto's effort to dismiss the claim.


Similarly, Taib was happy that Rio Tinto has already committed itself to the development of skilled and professional workers even before the project starts in Similajau.

The company aims to build a world class technical skills base here to train Sarawakians. Taib in response said that the government has set aside a large tract of land in Mukah for the construction of technical colleges.

On CMS, Taib said the company knows Sarawak well and it has diversified its activities but CMS motivation was not only in profits. He pointed out that when the company established Sarawak’s first stock exchange, it had trained its own remisers.

Besides that, he said CMS had also contributed towards education in Sarawak by investing about RM25 million in a modern pre-school and primary school.

“Of course CMS must make profit like many other companies and it is time to do so.

“In spite of the rather dull performance of the stock exchange after the financial crisis in 1997-1998, CMS has been able to weather the storm and it is now looking forward to other areas of activities which it thinks it can adopt as its contribution towards Sarawak’s development,” he said.

Then tongue-in-cheek, he said that he should not talk too much about CMS because people would accuse him of too much favouritism.

“But believe me, I never interfered in CMS’ company affairs nor have I sat in CMS meetings at all. I think everybody can testify to that but I will give credit where credit is due to encourage any companies in the State,” he said.

The signatories of the agreement were CMS Group managing director Datuk Richard Curtis and deputy Group managing director Syed Ahmad Alwee Alsree, and for Rio Tinto, its managing director Sandeep Biswas and general manager Smelter Project Development, Matt Liddy.

Following the signing of the agreement, a new joint venture company was formed, Sarawak Aluminium Company. Rio Tinto holds 60 per cent stake in the project and 40 per cent is held by CMS.

Also present at the function were deputy chief ministers Datuk Patinggi Tan Sri Dr George Chan and Datuk Patinggi Tan Sri Alfred Jabu, Australian High Commissioner to Malaysia Penny Williams, CMS Group chairman Tan Sri Syed Anwar Jamalullail, and Rio Tinto Aluminium chief executive Oscar Groeneveld.

More stories on Bakun Project, click here


Article printed from The Borneo Post Online: http://www.theborneopost.com/
URL to article: http://www.theborneopost.com/?p=23023

Power from Scrap


Posted By Web Master In TheSundayPost On 22nd July 2007 @ 10:00
From barely four hours daily, Abok Mawang longhouse folk can now relish a 24-hour supply of electricity produced by a microhydro dam – built at a zero-budget cost from nothing but scrap

JUST two months ago, the Abok Mawang longhouse folk could only have cold drinks from the nearby tuck shops.

WHEEL OF POWER: The turbine at the powerhouse.
Photos by Johnathan Bullet and courtesy of Martin Anyi,Unimas.

They did not have any refrigerators because at that time, electricity supply was restricted — on at 6.30pm and off four hours later. So the longhouse had to stick to a rather regimented lifestyle.

But today, things have changed and happily, for the better. With the help of Mother Nature, kindness from a few good souls and the spirit of unity among the villagers, this quaint 15-door longhouse now enjoys 24-hour free electricity from a microhydro dam in their own backyard.

And what makes it all the more heart-warming is that the dam was built by the villagers with zero-budget… well, almost zero… as discarded and sponsored materials were used. After a picture of the dam appeared in the newspapers, thesundaypost made a day trip to see this prized project which has transformed the lives of the longhouse folks. The scenic Abok Mawang longhouse, with Sri Aman’s majestic Kelingkang mountain range in the background, is about 150km from Kuching City and it’s impossible to miss as it sits just by the main road.

TEAM WORK: Villagers working on the pipes.

The immediate changes the new-found power source has brought the longhouse are clearly visible. Two Astro satellite dishes stick out of the longhouse’s upper walls, and an Iban tune, blaring from one of the pintus (doors), greeted us as we alighted from the car. Come to think of it, if not for the cluckings of the village chicken, it would have been a quiet day everyday… until two months ago.

A shirtless Donald Matin, the headman of Abok Mawang village, emerged from one of the pintus (doors), obviously surprised by our sudden visit. However, he said he had earlier received a call that the press would be visiting and was happy about it. He had every reason to be since his people had sweated and toiled on the dam project and it was time to let ‘outside’ people know about it.

To get to the dam, we had to walk through a muddy excavator trail for about five minutes. It was there we by-passed the powerhouse that generated electricity from the gushing Sungai Embawang Besai. The river was not as what I pictured. It wasn’t big… more or less the size of a stream at Ranchan Pool in Serian in Samarahan division. Amazingly, only two feet of water were enough to get the turbine going — considering the elevation of the powerhouse to the dam, of course — even though the depth of the dam was eight feet or so.

Standing on the thick concrete, I found it hard to believe the dam was put together “cowboy” style, given that the workmanship was apparently neat and a layman would never have guessed it was built with hand-me-downs from good Samaritans. Noticing my quizzical expression, Donald explained that Abok Mawang longhouse had already existed for 17 years and its population of more than 100 (during holidays) was a breakaway from the nearby Abok Janang longhouse.

“You could say the longhouse had gone through about three generations without continuous electric supply,” he said. Donald recalled it was back in January that a group of men came to the village to propose the idea of the mini-hydro dam. He said the villagers decided to give it a go as 24-hour electricity supply was certainly much better than just four hours from the old generator. Thus began the work.

Led by Martin Anyi, a lecturer from the Department of Electronics at the Engineering Faculty of Universiti Malaysia Sarawak (Unimas), a group of men, whom Donald assumed to be engineers, made frequent trips to the river to study the water source. He noted they even surveyed the land area where the current water pipes passed through. The physical construction began only in September and was almost completed a month later.

According to Donald, his people managed to chip in with about RM2,000 from their own pockets to buy iron rods and some building materials. While the pipes were provided by the Public Works Department (JKR), the generators, switchboards and internal wirings were contributed by JH Corporation Sdn Bhd.

Balai Ringin assemblyman Snowdan Lawan pitched in as well with transmission wires. As work progressed, so did excitement among the Abok Mawang folk grow. They provided the manpower through gotong-royong (self-help) and at times, women and children also helped out. “It was hard work. There were times when it took 20 minutes just to fit a nut on the big pipes.

But look at the dam now… it’s well worth it,” he beamed. It also helped that JKR provided an excavator to lay the heavy high density polyethelene pipes. All the hard work paid off when the longhouse was bathed in bright light on the night of April 30… and continues to enjoy uninterrupted electricity supply everyday since then.

In the next few weeks, the longhouse got five refrigerators, television and radio sets and VCDs, not forgetting Astro service — their link to the outside world. Besides providing some comforts and a small portion of the luxury enjoyed by urbanites, the microhydro dam is, most importantly, saving money for the longhouse folk, most of whom are farmers earning an average monthly wage of RM250.

While admitting that the “old faithful” generator had served the longhouse well over the past seven years, Donald said each pintu (individual unit of the longhouse) had to fork out RM15 per month, excluding costs of black oil and maintenance, just to keep it going. He said the longhouse folks felt the pinch when fuel price nationwide went up recently. The generator could “drink up” to five gallons of fuel per day, he added.

In contrast, with the mini hydro dam now, the villagers only have to donate RM10 per month as maintenance fee… in exchange for 24-hour free electricity. On our way back to the longhouse, we saw a group of women relaxing on the verandah… to the sound of radio music.

Told (in jest) that life must be good now, they — almost in unison — replied in a mix of Iban and Bahasa Malaysia, that times were indeed much better than the ‘regimented’ days when ironing and other household chores had to be done hurriedly between 6.30pm and 9.30pm.

One of the women, 44-year-old Mina Matin, recalled with a faraway look, the words of her late father. “He once told me that lama-lama, ada nasib (soon, there will be luck). I never bothered asking him what he meant at that time but today, I believe the mini-hydro is the luck my father was talking about.”

Thirty minutes later, after experiencing the hospitality of the Abok Mawang longhouse folk and feeling happy that they now have cheaper dam-powered electricity supply — plus a glass of piping hot coffee — we were asked by Donald to sign the guest book.

Looking at the happy faces all round, it was an honour to fulfill that simple request.

Friday 10 August 2007

Sustainable Development: Ethical Principles for Effectively Making It Happen

by Oscar Motomura*

As a specialist in management and governance, I have focused my energy in the last few years in what I consider to be the critical factor that defines the health of organizations, both public and private: their ability to make things happen. Therefore I have decided – in preparing this presentation – to choose one focus for the ethical principles related to sustainable development. This focus can be defined through the following key question:
• What are the most subtle, least obvious ethical principles that should receive the most attention if we want to be more effective in transforming models of nonsustainable development into models that are not only exceptionally sustainable, but also promote continuous evolution/improvement?

In order to be practical in developing this focus, I have decided to directly address the principles, instead of theorizing or commenting on the theme. Obviously, these principles are only suggestions and incentives for dialogue and debate, not only with regard to their content, but also relative to the manner in which they are expressed. They can and must be improved, based on contributions from everyone.

When composing these principles and the commentaries that contextualize them, I have also tried to adopt the perspective of leaders and statesmen representing countries in Latin America and the Caribbean. But I believe that the principles I propose are fundamentally universal.

Principle 1: The Ethics of Effective Action

The ethics of effective action is the ethics of movement. Sustainable development only becomes reality through action. The principle here is that all deliberations about sustainability must include the definition of effective action in all areas that affect the excellence of the final outcome (in keeping with the ecological principles of interdependence and a systemic approach). Therefore, no deliberation about sustainable development should remain merely at the level of theoretical intentions, and not take into account creative and efficient solutions that are capable of overcoming all barriers to effective implementation.

The premise here is that we already have sufficient knowledge, theories that are sufficiently well-founded, more than reasonable evidence, and suitable technologies to be able to make all the necessary decisions to point our development in the direction of a sustainability far greater than that which we have today. Our problem today lies in the absence of more pragmatic actions and in the speed of making things happen. It is not ethical to continue delaying actions that we already know are necessary. For each day of postponement, it is possible to calculate the impacts on sustainability and the problems that are being created in the near and the long term.

Principle 2: The Ethics of Truthful Intention

The ethics of truthful intention is the ethics of nonmanipulation, of the absence of conflict of interest, of the absence of the game of appearances and self-deception. The principle here is that all deliberations about sustainable development must be based on the intention to assure the best for everything and for everyone on the planet, in a manner that is fair and egalitarian, as transparent as possible, and always based on the real intention to make whatever is necessary happen (to effectively fulfill what is agreed to).

Therefore, no deliberation about sustainable development should take place in an environment of pressure (from lobbyists or special interest groups) that leads to problems of conflict of interest and that diverts decision-making processes from the noble and universal purposes inherent to the very concept of sustainability itself. The premise here is that, in general, we live in an environment of self-deception and the inversion of values, in which we have come to accept as “normal” the game of promises we know will not be fulfilled, of backroom agreements, of hidden agendas behind apparently well-intentioned proposals, etc., all of which affect the sustainability of our evolution. Obviously, in no way is any of this ethical. Even less ethical is to close one’s eyes to this reality and to do nothing about it, turning this game of illusions into a permanent phenomenon.

The premise here is that this entire arrangement is reversible and that this turnaround is absolutely necessary in order to assure that sustainable development becomes an effective reality.

Principle 3: The Ethics of Genuine Respect

The principle here embodies the ethics of true respect – and not of respect that is institutionalized, generic, merely for the record – for every living creature on the planet. Sustainable development is only possible if this genuine respect is present in society as a whole. The principle here is that all deliberations that affect the sustainability of our evolution must be conducted by people who have a “vivid sensibility” in relation to the people who are affected by these deliberations and the living creatures involved. The principle here is that this sensibility cannot be based merely on reports, statistics, and numbers. The fundamental idea here is that these people must have direct, eyewitness experience, in order to achieve the level of respect necessary (thus avoiding decisions made on “automatic pilot”). No deliberation about sustainable development should be made by people in offices who do not have this direct experience.

The premise here is that when deliberations become “institutional” at both ends (on one side, an “organization” deliberates, and not people; on the other side is an “interest group,” and not people), they loose their sense of humanity, and become merely about “things.” The same can happen in relation to living creatures that lose their individuality and become mere statistics. It is not ethical to turn living creatures into things, making them unworthy of genuine respect, the kind of respect that we feel in relationship to people close to us, to our pets, to our plants.

Principle 4: The Ethics of Knowledge

The ethics of knowledge is the ethics of knowing what we are doing. It is the ethics of only making decisions in areas in which we have the necessary knowledge. It is the awareness of the risk of deliberating/deciding without this knowledge.

The principle here is that all deliberations that affect sustainable development be conducted by people who are ecologically literate, people who understand how the systems of the Earth work, how the principles that govern Nature work, how the “systemic” works in space and time. Therefore, no deliberation about sustainability should take place in any context if the people involved are not ecologically literate.

The premise here is that many problems of sustainability occur in the world merely because of the ignorance of decision makers, of those who implement decisions, etc. The premise is that our leaders and our politicians urgently need to be educated about the basics of what affects the sustainability of our total development. It is not ethical to make decisions without knowledge about causes. It is not ethical to oversimplify critical questions about sustainability using analogies from a mechanical, linear, reductionist worldview.

The premise here is also that, to the extent that a population as a whole is ecologically literate, sustainable development will tend to occur naturally, beginning at the base of society and moving upward. This is the ideal of a society that takes care of itself, including everything in relationship to sustainable development.

Principle 5: The Ethics of the Integration of Time

This principle refers to the ethics that honors the past together with the present and the future. The principle here is that deliberations that affect the sustainability of development should not simply begin with the present moment, forgetting about decisions made in the past that created the present situation. This means that it is also always essential to honor the systemic in relationship to time, and to see the greater whole. No deliberation about sustainability should take place without taking into account the systemic in time and space, that is, the question of legacies received and those that we will leave for future generations.

The premise here is that in many places on the planet natural resources have been depleted in exchange for a type of non-sustainable development – a development that is unsustainable, but capable of generating other assets, like technology and capital. When we see the whole – from a worldwide perspective – we see the effect of this unbalanced development that has even produced ghettos affecting billions of people. Many countries in Latin America suffer the effects of this imbalance, but, on the other hand, they are today in better circumstances in terms of ecological resources than the "developed” countries. Brazil, as one of the richest countries in the world in natural resources, is a typical example. To honor the integration of time means to give due value to these natural resources that today are fundamental for the whole planet.

It is not ethical for countries that created non-sustainable development to simply demand the “preservation” of the natural resources of developing countries. This preservation now has a value for everyone. It is time to guarantee that all people who need these resources pay for their preservation. And the cost will not be cheap. On the contrary, it will be significant given that now these resources have an inestimable value for the humanity, that is, “There is not enough money in the world...” The premise here, once again, is that in order to build a future that will be better for everyone and for the whole (which is key to sustainability), it is necessary to recognize the legacy we have received and the one that we intend to leave – always taking into consideration interdependence and a systemic perspective. In short, the whole.

Principle 6: The Ethics of Restoration

The ethics of restoration is the ethics of acknowledging mistakes and having the humility to fix them. The principle here is that all the mistakes that have been made in the whole world in terms of sustainability can be corrected.

Part of this correction is simply to stop making the same mistakes and let Nature do its part. Part of this correction is represented by activities of recuperation/restoration. It is to create conditions for the restoration of tropical forests, clean up polluted rivers, rescue animals from extinction, recover natural springs and clean them up when polluted. It is clear that some things may not be recoverable. But a great proportion may and must be recovered. It is the activity of fixing things and leaving them “ready for future generations to use.”

The premise here is that restoration is worthwhile and must be a systemic, global, integrated effort to the extent that it is in the interest of everyone. Will the investment for restoration be high? It could be, but we must consider the opportunity costs as well. What kinds of severe problems will we be avoiding in the future, for the planet as a whole, for the future generations of all peoples? What capital should be used for this restoration? Capital from the whole world, for the sake of the whole world. It is in everyone’s interest.

It is not ethical to accept the present state of things and give up. To restore Nature is a noble act of recognizing our mistakes. It is also to recognize the value of everything that may be key to the sustainable development of the planet.

Principle 7: The Ethics of the Intuitive

The ethics of the intuitive is the ethics that honors human perception. The principle here is that deliberations about sustainable development must honor the intuitive, the subjective, feelings, and not only what is technical, "scientific,” objective. No deliberation about sustainability should remain only at the level of the rational / intellectual, as if sustainability were an exact science.

The premise here is that we still have a lot to learn in relationship to Nature when looking for the key to the sustainability of development. The idea here is not only to preserve Nature. It is to be a partner with Nature and to discover the secrets of sustainability together with her. It is to discover knowledge essential to the life contained in the Nature – essential knowledge that we can apply to the systems invented by human beings. When systems that are artificially created contain the “systemic wisdom” present in Nature, we will have achieved true sustainability.

It is not ethical to settle for the reductionism of the techno-scientific point of view. There is still more yet to be discovered than we have already proven scientifically. We will only be able to uncover this knowledge through imagination and intuition.

Principle 8: The Ethics of the Natural

The ethical principles considered here are those that come from natural or universal laws. The principle here is that we will only achieve real sustainable evolution when the planet as a whole is totally aligned to the universal laws of Nature. The principle here is that all deliberations that affect the sustainability of development need to be based on a deep knowledge of everything that governs Nature. These natural laws must always prevail over laws created by human beings, that are, in most cases, fallible, changeable, and often totally opposed to natural laws.

The premise here is that all those responsible for sustainability – in reality, humanity as a whole – must understand the way Nature works, and the laws that govern it. This is what great scientists are always seeking. When Einstein said that all he wanted was to understand how God thinks (all the rest being something small or trivial), it is this that he was referring to: to universal laws that could, possibly, be expressed in a single mathematical equation (which is where science is heading, toward the socalled Unified Field Theory or Theory of Everything).

It is not ethical to justify activities that result in the non-sustainability of evolution based on the local laws of specific countries, or even laws created by entities with worldwide authority. In a moment in which life on the whole planet is at stake, a foundation in laws that are universal is fundamental. And therein lies the great challenge – to continue our quest for knowledge about the whole and about the laws of Nature. And to assure that everyone who can have an impact on sustainability knows how these laws operate. While we move toward that point, we must be humble and acknowledge all that we still do not know. Then, we will tend to decide with more care and more awareness.

Principle 9: The Ethics of Life

The ethics of life is the ethics inherent in the Great Game, the Game of Life. The principle here is that all deliberations about questions of sustainability must always take into consideration the greater context and the system that the sum of all games – the economic game, the political game, the global competition game, the financial game, etc. – represents. The principle here is the extreme care that must be taken, especially taking into account the irregularities, fallacies, illusions, explicit and tacit rules of this game as compared with the Great Game of Life, the Ideal Game that is capable of creating the sustainability we all dream of. No deliberation about sustainability should be put into effect without considering the game in which the issues appear, how they will be affected (by the game), and how they will affect the dynamics of everything. And no deliberation should be conducted without also considering the other game, the one that transcends all others: the Game of Life (the one defined by universal laws).

The premise here is that the Game of Life is the one that considers life above everything – above the economic, above the political, above the financial, the commercial, etc. The premise here is that perfectly sustainable development will only be possible when life prevails over all other values created by human beings. And when we are capable of questioning the foundations of the very way of life itself, patterns of consumption, etc., that generate the present non-sustainability of our “development” of the planet. It is not ethical to participate in a game of illusions in which the economics of the short term prevails over even the total health of people and of all forms of life on the planet. The premise here is that life must be at the center of everything.

Principle 10: The Ethics of the Common Good

The ethics of the common good is the ethics of what is best for everybody, without any kind of exclusion. The principle here is the search for perfection, the search for a Possible Utopia, in the quest for sustainable development. The principle is that, in practice, we cannot accept less, otherwise there will be gaps through which sustainability itself will become unworkable. Effective implementation requires that everyone be in tune with this pattern of perfection. It is the noble purpose that seeks the best for everyone, that helps to dissolve differences in individual, sectorial, and regional interests and objectives. No deliberation about sustainability should be conducted if the greater purpose (the common good, the best for all) is not clear to everyone. This principle is essential to the concept of sustainability, which is always about the systemic whole/interconnected, and never merely about part of it.

The premise here is that sustainability assumes full cooperation and not competition of the type that prevails in society today. The only positive competition is that which we see in Nature, which is much closer to children’s games (that assume a climate of playing together), rather than war games, in which the other is seen as an enemy. The premise is also that the excess of pragmatism and cynicism that comes with competition is fatal to the generation of sustainable development.

It is not ethical to reduce or lower the level of aspiration when seeking for sustainability. This would be incongruent. In essence, sustainable development is itself the quest for perfection in society as a whole.

This is my contribution to the debates. I hope that it can, in some way, contribute to the effective realization of the world we all dream of. Thank you.

*Founder and president of Amana-Key Development & Education, a Brazilian organization specializing in management education for leaders of private, governmental, and non-governmental organizations.

Thursday 9 August 2007

LOCAL ACTION FOR SUSTAINABLE ECONOMIC RENEWAL

Life Happens In Local Communities.

Let’s go back to basics for a moment. Let’s reflect on a simple story.

Suppose a group of friends decides to start a new community in the countryside of a specific region (it could be anywhere in the world). Let’s say it’s a group of 30 families.

They buy land in the same area and help each other build houses and all the facilities necessary for survival. And from the beginning, the whole group – all thirty families – talks a lot and decides everything together. The assumption here is that since everything is going to affect the whole group, everything should be decided together.

They even select a central space in the area for their meetings and social gatherings. Every weekend they meet and make all the necessary decisions. Children and young people also have a voice in the meetings, to make sure their needs (a place for sports, play, etc.) are properly included in the group decision-making process. The whole group makes decisions about the water system, the energy system, communication, roads, transportation, health, education; about production, principles for bartering, problem solving of all kinds. The process always focuses on the well-being of all the members of the community, of all 30 families. There is no exclusion of any kind. And the community evolves …

Slowly the community becomes the ideal place for living that all thirty families had dreamed of together. They are all very happy. Gross National Happiness is at a maximum …

Since they are not isolated from their friends who did not join the group in the “adventure,” each member of the thirty families starts to share with those friends their stories about how and why they’ve become so happy …

The consequences of that sharing are predictable, right? Yes, the other friends now want to join the community as well. And they start to come. And the community grows…

And grows. And grows…

Soon, the weekend meetings are not effective anymore. There are too many people. The community has a problem: it’s more difficult now to reach a genuine consensus, and decision-making processes are slower. As a result, other problems develop…

How can they solve this new problem created by growth?

There’s a lot of discussion and many suggestions. Finally, a consensus emerges: since it’s not possible anymore to hold a meeting in which the entire community participates, groups of families from the same region will now choose a representative. And so the weekend meeting becomes a gathering of the representatives.

From here, you can probably imagine how the story evolves. The epresentatives become overloaded with work – during the week they are supposed to interact with the families they represent, while also being productive members of the community. So, they make a proposal: they want to become fulltime representatives and be compensated (with a salary?) so that they can “make a living”…

In the beginning, this new arrangement works okay. Later, however, distortions appear: there are conflicts of interest, power plays, the representatives become distant from the represented (from lack of genuine interest on the part of representatives, lack of deep dialogue, etc.), and much more. Instead of making decisions by consensus, the representatives also start to make decisions by voting. More and more people become dissatisfied. “Gross National Happiness” declines…

The local economy also struggles with the same issues of scale. It used to be enough to produce for the small group of people who started the adventure, but as the community grew, larger and larger production processes seem to be required… Gradually the economy becomes professionalized and grows away from the community needs.

Over time, another kind of logic replaces the links between the community and the needs that their economic activity was satisfying in the first place. The search for wealth of the new production system takes the place of the wealth of the whole community. Before long, new rules are created so as to facilitate the effectiveness of emerging production institutions. “Gross National Product” becomes an obsession…

The values of the community are transformed day by day… From the search for each-family evolution and the search for the common good to more egotistical objectives, from a concern for the well-being of all living beings and the environment to a concern for better conditions for growth, economic growth… From cooperation, solidarity and mutual help to competition. And, awkwardly, community members seem unconscious of the change process…

Now, let’s go back a step. Let’s imagine a different development of our story from that point on.

Other friends want to join. Yes, they are welcome. But rather than make the first community grow, they are invited to start new communities in the vicinity. And so it goes. And the whole region grows…

Now the region has many communities of 30 families. And they are all doing well. The different communities even collaborate, join forces, have joint celebrations, even produce things together, etc. A natural process of self-organization evolves. Each community maintains its own identity, develops its own forms and degree of contentment.

The “organic” process of growth that existed in the original community remains intact. Each small community focuses on how their economic activities meet their local needs. The needs of the community. Of every member of the community. Total inclusivity, no exclusion of any kind. They trade and cooperate with other communities, but the local residents remain the owners of the production capacities and keep the power on how to make the rules so that the “natural laws” that were very alive in the beginning are kept intact, undistorted… The production and the trading system continues as sound as in the beginning.

Now, what would happen if someone had the idea of creating an organization to coordinate/orchestrate the various self-sustaining communities of 30 families?

Once again, maybe that institution made up of representatives of all communities would work, creating more cooperation among the communities, more synergy, etc. But distortions might appear in this case as well. Even many distortions. The process of coordination could start to happen apart from the communities. The coordinating institution would grow, more and more, and become even larger than the sum of its communities. The communities could gradually become disempowered. Paradoxically, the life of the communities could appear to take place away from the communities.

The most important decisions would be made in the “virtual” domain of control, coordination, bureaucracy … It is a strange process … But, it all happens across generations. Each new generation is born into an existing system that already embeds the distortions. And the way things work seems to be natural…

It does not seem necessary to elaborate further on the details and ideas implied in these stories.

These stories are a way to help us reflect more deeply on the system (political, economic, social) around us. If we cannot understand the basics about life in communities and abstract from them to the larger whole, we will get lost in millions of details. Everything will look fuzzy, confused. Or, on the contrary, crystal clear: the distorted system will look natural, normal, logical. At that point we are blind, asleep, locked in a vast illusion…

Now let’s go back to the reality of today. Can communities become fully empowered and take back control of their own destinies? Can self-organizing processes make the whole (of many communities) evolve more naturally and considerably more effectively than centrally controlled processes?

If power were returned to communities, would life itself become less artificial, and more natural? More in sync with natural laws? Closer to Nature? And only then, truly sustainable?



Author:
Oscar Motomura is the founder and C.E.O. of Amana-Key, a center of excellence in management and governance located in São Paulo, Brazil. Motomura is also a member of the International Council of the Earth Charter.

Thursday 2 August 2007

BOTTOM OF THE PYRAMID

Alleviate World Poverty. Do not treat the poor as a victim or as a Burden.


What is the Bottom of the Pyramid?

Description:

The Bottom of the (economic) Pyramid consists of the 4 billion people living on less than $2 per day.

For more than 50 years, the World Bank, donor nations, various aid agencies, national governments, and lately, civil society organizations have all done their best, but they were unable to eradicate poverty.

Aware of this frustrating fact, C.K. Prahalad begin his book: "The Fortune at the Bottom of the Pyramid" with a simple yet revolutionary proposition: If we stop thinking of a poor as a victim or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up.

Prahalad suggests that four billions poor can be the engine of the next round of global trade and prosperity, and can be a source of innovations. Serving the Bottom of the Pyramid customers requires that large firms work collaboratively with civil society organizations and local governments. Furthermore, market development at the Bottom of the Pyramid will create millions of new entrepreneurs at the grassroot level.


Prahalad presents his new view regarding solving the problem of poverty as a co-creations solution towards economic development and social transformation (figure), of which the parties involved are:

  • Private enterprises

  • Development and aid agencies

  • Bottom of the Pyramid consumers

  • Bottom of the Pyramid entrepreneurs

  • Civil society organizations and local government


  • 12 PRINCIPLES OF INNOVATION FOR BOTTOM OF THE PYRAMID MARKETS.

    Prahalad provides the following building blocks for creating products and services for Bottom of the Pyramid markets:

    1. Focus on (quantum jump in) Price Performance

    2. Hybrid solutions, blending old and new technology

    3. Scaleable and transportable operation across the countries, cultures, and languages

    4. Reduced resource intensity: eco-friendly products

    5. Radical product redesign from the beginning: marginal charges to existing Western products will not work

    6. Build logistical and manufacturing infrastructure

    7. Deskill (services) work

    8. Educate (semiliterate) customers in product usage

    9. products must work in hostile environments: noise, dust, unsanitary conditions, abuse, electric blackouts, water pollution

    10. Adaptable use interface to heterogeneous consumer bases

    11. Distribution methods should be designed to reach both highly dispersed rural markets and highly dense urban markets

    12. Focus on broad architecture, enabling quick and easy incorporation of new features.

    ORIGIN OF THE BOTTOM OF THE PYRAMID

    History

    Before his 2002 book, Prahalad published two articles regarding this framework about alleviating poverty:

  • Jan 2002: The Fortune at the Bottom of the Pyramid (Strategy+Business), with Stu Hart

  • sep 2002: Serve the World's Poor, Profitable (Harvard Business review), with Allen Hammond


  • USAGE OF THE BOTTOM OF THE PYRAMID

    Applications:

  • This framework provides an impetus for a more active involvement of the private sector in building the marketing ecosystems for transforming the Bottom of the Pyramid

  • Helps to consider and change long held beliefs, assumptions and ideologies

  • Provides clues on developing products and services for Bottom of the Pyramid consumers


  • STRENGTHS OF BOTTOM OF THE PYRAMID THINKING

    Benefits:

    The biggest strength of the Pyramid approach by Prahalad is, that it helps to reconsider and change long held beliefs, assumptions, and ideologies, which are all based on and are supporting victim and burden thinking:

  • There is money at the Bottom of the Pyramid: it is viable market

  • Access to Bottom of the Pyramid markets is not necessarily difficult. Unconvectional approaches such as the Avon Ladies approach may work

  • The poor are very brand - conscious

  • The Bottom of the Pyramid amrket has been connected (mobile phones, TV, Internet)

  • Bottom of the Pyramid consumers are very much open towards advanced technology


  • ASSUMPTIONS OF THE BOTTOM OF THE PYRAMID

    Conditions:

  • The poor can not participate in the benefits of globalization without an active involvement of the private sector and without access to products and services that represent global quality standards

  • The Bottom of the Pyramid market provides a new growth opportunity for the private sector and a forum for innovations. Old and tried solutions cannot create markets at the Bottom of the Pyramid


  • Bottom of the Pyramid markets must become an integral part of the work and the core business of the private sector. Bottom of the Pyramid markets can not merely be left to the realm of Corporate Social Responsibility (CSR) initiatives.


    C.K. Prahalad, cprahalad@aol.com
    C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School, Ann Arbor. He is also the founder and chairman of Praja Inc., a pioneer company in interactive event experiences, based in San Diego, California.